TOTO is the name that comes up again and again when people research premium toilets, and for good reason. The Japanese brand has spent over a century engineering toilets that are cleaner, more hygienic and more comfortable than the standard, and it shows in the detail.
This guide explains what actually sets TOTO apart, from the Washlet to the flush technology, and who it suits. You can browse our full TOTO range any time, or explore smart toilets and wall hung toilets more widely. If you are weighing up the category, our guide on smart toilets vs traditional toilets is a useful companion.
A century of doing one thing well
TOTO was founded in Japan in 1917 and has focused on sanitaryware ever since. That single-minded focus is why the brand is trusted in luxury homes, high-end hotels and commercial projects worldwide. When you buy a TOTO, you are buying into engineering that has been refined over generations rather than a fashion piece.
The Washlet: TOTO's signature
The feature TOTO is most famous for is the Washlet, its integrated bidet seat. Instead of paper alone, a warm water spray cleans you at the touch of a button, with adjustable temperature and pressure. Many models add a heated seat, a warm air dryer and automatic deodorising.
It sounds like a luxury, and it is, but it is also more hygienic and, for anyone with limited mobility, genuinely more comfortable and independent. Once people live with one, they rarely go back. You will find Washlet technology across our smart toilets range.
Cleaner by design
TOTO's reputation rests on hygiene engineering that goes well beyond the Washlet.
Tornado Flush uses angled water jets to create a swirling action that cleans the whole bowl more thoroughly and quietly than a conventional flush, using less water.
CeFiONtect glaze is an ultra-smooth ceramic finish that stops waste and bacteria clinging to the bowl, so it stays cleaner between cleans and needs less scrubbing.
Rimless design removes the hidden rim where germs usually gather, making the bowl far easier to keep hygienic. You can see the principle across our rimless toilets.
Together these mean a toilet that is cleaner with less effort, which is the whole TOTO philosophy in a sentence.
Is a TOTO worth it?
TOTO sits at the premium end, so it is an investment. What you are paying for is genuine engineering, longevity and a level of hygiene and comfort that standard toilets do not match. For a forever bathroom, a luxury renovation, or anyone who values cleanliness and comfort highly, it earns its place.
If you want the smart features without a full smart toilet, a Washlet can pair with a compatible TOTO pan, and our team can talk you through what works together. For a broader look at the category, see our guide on smart toilets vs traditional toilets.
See TOTO at Empress
We have spent over 40 years helping people choose bathrooms that last, and TOTO is one of the brands we are proudest to stock. If you would like to understand which model suits your bathroom and setup, our team is happy to help, and you are welcome to see fittings in person at our Finchley showroom.
Browse the full TOTO collection to start, and remember delivery is free on UK orders over £499.
